As 2024 draws to a close, we reflect on what has been a truly milestone year for Miele—celebrating 125 years of unwavering excellence and innovation. This year has reinforced our position as a leader in premium household appliances, a testament to the enduring quality, performance, and longevity we strive to deliver.

From our iconic “Once a Miele, Always a Miele” campaign to the introduction of groundbreaking products, every achievement this year has propelled us forward, staying true to our philosophy of Immer Besser—forever better. Looking ahead to 2025 and beyond, we are filled with excitement for what the future holds as we continue to innovate and shape the future of home living.

In 2024, we showcased our relentless commitment to innovation, sustainability, and luxury. From product launches to collaborative ventures, we took bold steps to redefine the way we live, blending cutting-edge design with practical functionality.

A Year Defined by Bold Architectural Innovation

Our dedication to sustainability has always been at the heart of our innovations, and this year, we continued to realise our vision through strategic partnerships with architects and developers who share our passion for both design and the environment.

• Bunker Byron Bay & Banks at Byron by Futureflip
  We had the pleasure of continuing our partnership with Futureflip, once again redefining coastal luxury with Bunker Byron Bay and Banks at Byron. Building on the success of our previous collaboration with the Bunker House in Gerringong, this partnership exemplifies our ability to merge innovative design with high-performance appliances, elevating the guest experience at both locations. This collaboration demonstrates our shared commitment to creating spaces that are not only visually stunning but also highly functional.
• First Light: A Fusion of Design and Technology
  In Melbourne, we were thrilled to collaborate on the First Light project, partnering with renowned French architect Leo Terrando and developer Calvin Huang from DCF Property Group. This project beautifully integrates advanced Miele appliances with cutting-edge modern architecture, showcasing how design and technology can work together to elevate everyday living. As architects continue to push the boundaries of design, we are proud to see our Matte Black appliances integrated into these visionary spaces, enhancing both functionality and aesthetic appeal.
• Mulpha: Leading the Charge in Sustainable Communities
  In Sydney, we were honoured to be a part of Mulpha’s Norwest Quarter, a mixed-use development setting new standards for sustainable, community-focused living. Our role as the official appliance partner for the first two buildings in this project allowed us to contribute to a development that prioritises renewable energy, zero waste, and water resilience—perfectly aligned with our sustainability goals. Through this collaboration, we are helping to create a living space that is not only luxurious but also responsible and forward-thinking.

Leading the Charge in Cutting-Edge Products

2024 also saw us continue to push the boundaries of product innovation with standout releases, including the much-anticipated Duoflex HX1 Handstick Vacuum and our Matte Black collection of appliances, which have captured the attention of design enthusiasts and everyday consumers alike.

• Duoflex HX1 Handstick Vacuum
  We were excited to introduce the Miele Duoflex HX1, a game-changing vacuum cleaner that offers versatility and powerful cleaning in a compact form. With our proven Digital Efficiency motor and Vortex Technology, this lightweight yet highly effective vacuum provides strong performance, making cleaning more efficient and convenient. The SpeedLock system allows users to quickly convert it into a handheld vacuum, making it the ultimate solution for modern cleaning needs.
• Matte Black Range
  We also unveiled our exclusive Matte Black range, a collection of built-in appliances with a striking obsidian matte black finish. These handleless models are a perfect blend of sleek design and powerful functionality, ideal for creating modern, minimalist kitchens. From ovens to cooktops, our ArtLine series was designed to elevate kitchen aesthetics while maintaining the performance Miele is known for. These appliances are a statement of luxury and innovation, available both online and in-store. 

Innovation Meets Responsibility: Staying True to Immer Besser

This year, we also took significant strides in making our operations more environmentally responsible, from product innovation to internal practices.

• Partnership with the Green Building Council of Australia
  We were proud to partner with the Green Building Council of Australia in 2024, focusing on education around the environmental benefits of induction cooktops. By highlighting the advantages of Miele’s induction cooktops—such as reduced energy consumption—we are helping our customers make more sustainable choices in their kitchens. These cooktops not only enhance cooking performance but also contribute to a smaller environmental footprint, helping to create a better future for our planet.
• Hybrid Fleet
  We also made strides in our logistics operations by introducing Hybrid 4.0 tonne trucks to our fleet, reducing emissions by 25% compared to conventional diesel trucks. This move not only helps lower our operational costs but also supports the transition to a more sustainable future by reducing our reliance on fossil fuels.
• Solar-Powered Warehouse
  Our commitment to clean energy was further demonstrated by converting our warehouses to solar power, significantly reducing our reliance on non-renewable energy sources. This transition is a major step in reducing our carbon footprint and aligns with our sustainability objectives. By harnessing the sun’s power, we continue to foster a more responsible supply chain and lower greenhouse gas emissions.
• Paperless Operations
  We also achieved a major milestone by becoming completely paperless within our warehouse and service departments. By transitioning to electronic invoicing and tech notes, we are saving over 500,000 sheets of paper annually, reducing our environmental impact and conserving valuable resources, like trees.

Bringing the Miele Experience to the Heart of the Nation

We also expanded our reach with the opening of a new Miele Experience Centre in Canberra, offering customers an immersive experience with our latest products. This store reflects our commitment to bringing Miele’s legacy of quality and innovation closer to more Australians, making it easier than ever to experience the Miele difference.

A Future Shaped by Innovation
As we celebrate 125 years of excellence in 2024, we are excited for what lies ahead. Our journey is far from over, and we are committed to continuing to innovate, enhance sustainable practices, and deliver the highest quality products for our customers. With new products, collaborations, and an expanding presence across Australia, Miele’s future is bright, and we invite you to be a part of it.

For more inspiration in 2025 and beyond, be sure to check out the Miele Experience site for regular home inspiration, new product news and design innovation as well as tips and tricks from our cooking experts.